This past May, National Grid launched its "power of action" marketing campaign in the US. The campaign centers on a virtual polar bear named Floe, and it teaches users how to implement daily planet-saving activities.
The website introduces users to Floe, who lives on an iceberg. It then assesses the visitor's daily activities and lifestyle, calculates the carbon footprints and educates them on how their energy choices impact the environment. The iceberg grows every time a user pledge to do something environmentally-friendly such as take showers instead of baths, manage energy costs efficiently and replace plastic with reusable shopping bags. Choices that waste energy cause the iceberg to crumble, giving a visual aid to demonstrate how drastic an impact one person can make.
People can also adopt, name and interact with their own virtual polar bear, which is a great way to teach children environmental responsibility. The National Grid is not the only website featuring child-friendly education about the environment. The World Wildlife Fund's Auro Borea microsite, which is sponsored by Cannon Europe, is an educational and entertaining resource for children.
Visitors can log in and play polar bear games that teach them about the Arctic and ways they can help save it.
These websites are great way to help us realize the ultimate impact of our actions.
Source: BecauseAction.com
